In a significant move for the wellness industry, Secret Alchemist, a holistic aromatherapy-based wellness brand, has announced the exciting addition of versatile actress Samantha Prabhu as a co-founder. Alongside this announcement, the brand has successfully raised $500,000 in a seed funding round led by Inflection Point Ventures (IPV).

A Vision for Holistic Wellness

Secret Alchemist is committed to making aromatherapy accessible to a broader audience, with a strong emphasis on personal care. The new funding will be strategically utilized to foster growth, ramping up marketing efforts to enhance brand presence, customer reach, and overall awareness. The investment will also support the expansion of the product portfolio to include pure-grade essential oils, enriching the wellness experience with creams, mists, and shower gels.

Vinay Bansal, Founder & CEO of Inflection Point Ventures, expressed his enthusiasm for the brand's mission, stating, “The beauty segment in India saw a surge in the '90s, which unfortunately brought unrealistic standards. Secret Alchemist is redefining this by promoting mindful, affordable products that encourage well-being and relaxation. IPV believes in the team's strong foundation and is committed to supporting their sustainable growth.”

A Legacy of Aromatherapy

Co-founded by Ankita Thadani and Akash Valia, Secret Alchemist boasts a rich 30-year legacy in aromatherapy. The brand is dedicated to transforming personal care through wellness, focusing on natural, premium ingredients and sustainable, non-toxic solutions.

Samantha Prabhu's involvement aligns seamlessly with the brand's ethos, given her deep commitment to wellness and personal care. Her widespread popularity, particularly in South Indian markets, adds significant value to the existing leadership team.

Empowering Wellness Through Education

“At Secret Alchemist, our vision is to make aromatherapy an essential part of everyday wellness. We aim to educate and inspire more people about the transformative healing properties of essential oils through purpose-driven personal care products,” said Ankita Thadani, Co-founder of Secret Alchemist. “Samantha’s personal journey with aromatherapy resonates with our philosophy of addressing wellness at its roots. Together, we plan to utilize the new funds to expand our product line, invest in brand building, and enhance our customer reach while deepening our impact in the personal care industry.”

A Personal Journey with Aromatherapy

Samantha Prabhu shared her heartfelt connection to aromatherapy, saying, “When I was on my healing journey and sought treatment abroad, aromatherapy became an unexpected source of comfort and healing for me. I realized just how much the healers in the West relied on the power of essential oils to promote well-being. It made a significant difference to my health that when I returned, I started searching for a brand I could trust. That’s when I discovered Secret Alchemist. After trying their oils and feeling their impact firsthand, I knew this was something I wanted to share with the world. It’s not just about investing in a brand; it’s about believing in the power of natural remedies to bring true well-being. I’m proud to be part of this journey.”

Looking Ahead

With Samantha Prabhu onboard as co-founder, Secret Alchemist is poised to make a profound impact in the personal care industry, combining the healing power of aromatherapy with a commitment to wellness and sustainability.