9-Year-Old Entrepreneur Launches His Brand, King’s Chocolate Company During NYFW


Nine-year-old Cru King is launching King’s Chocolate Company during New York Fashion Week, turning his early exposure to the fashion and business world into his own entrepreneurial venture.

Cru grew up around his parents’ company, The Bureau Fashion Week, founded by Krissy and Brady King. From walking a runway at just 18 months old to regularly being around designers, models and business operations, entrepreneurship has been part of his childhood.

Growing Up Inside a Family Business

Cru has seen both the exciting and challenging sides of running a business. His parents built their fashion company while raising their children, giving him firsthand exposure to the hard work, deadlines, travel and long hours behind successful events.
Now, King’s Chocolate Company gives Cru the opportunity to move beyond simply being part of his parents’ business and start building something under his own name.

Why Starting at Nine Is Different 

Young entrepreneurs are becoming more common, but Cru’s launch stands out because of his unique environment. New York Fashion Week gives his brand an unusual platform, while his parents bring years of experience in business, marketing and event production.

More importantly, the venture gives Cru an early opportunity to learn basic business lessons—understanding customers, developing a product, presenting a brand and learning what it takes to build something of his own.

From the Family Business to His Own Brand 

King’s Chocolate Company represents a new chapter for the King family. Cru is now getting the chance to experience entrepreneurship directly rather than simply watching his parents run their business.

While details about the brand’s full product lineup and future plans are still emerging, the launch shows how early exposure to business can inspire the next generation of entrepreneurs.