DailyObjects Founder Story: From Phone Cases to a ₹1,050 Crore Valuation
Pankaj Garg and Saurav Adlakha started DailyObjects in 2012 by selling mobile accessories. After more than a decade of growth and business changes, the company raised ₹332 crore in October 2026 at a valuation of around ₹1,050 crore. It has transformed from an online reseller into a brand designing and manufacturing its own products.
Summary
DailyObjects raised ₹332 crore in its Series C funding round, reaching a valuation of approximately ₹1,050 crore. Its revenue grew from ₹84 crore to ₹110 crore in FY25, although losses increased to ₹16 crore. The founders are targeting EBITDA profitability in FY27. Bags now contribute around 40–45% of the company's revenue.
The DailyObjects founder story starts with a discount site
Pankaj Garg started his entrepreneurial journey with SaleDekho, a platform that collected information about local discounts and offers. Later, he partnered with Saurav Adlakha, who shared his interest in gadgets and design. They initially launched Lootspot to sell mobile accessories before rebranding it as DailyObjects in 2012 after receiving investment from Seedfund. The company initially operated as an online reseller, offering products from multiple brands.
The 2014 bet: stop reselling, start making
In 2014, Garg decided to move away from reselling other brands and focus on designing and manufacturing original products. DailyObjects concentrated on premium smartphone cases, working with artists and offering distinctive designs at higher prices than ordinary accessories. It later raised ₹9 crore from Unilazer Ventures and angel investors in 2016, with plans to expand its retail presence.
From phone cases to a wider product range
DailyObjects gradually expanded beyond smartphone cases into bags, charging accessories and other lifestyle products. Its entry into the bag category in FY21 led the company to establish its own manufacturing operations after facing difficulties finding manufacturers for small orders. Bags now contribute around 40–45% of revenue, with its manufacturing facility in India employing approximately 600 people.
The company later introduced charging products and launched its modular wireless charging system, NODE, in 2026. Its Stack modular case system has also received international design awards and contributes around 14% of total revenue. DailyObjects reports an average order value of approximately ₹2,600 and a repeat purchase rate of nearly 45%.
Pankaj Garg and Saurav Adlakha started DailyObjects in 2012 by selling mobile accessories. After more than a decade of growth and business changes, the company raised ₹332 crore in October 2026 at a valuation of around ₹1,050 crore. It has transformed from an online reseller into a brand designing and manufacturing its own products.
Summary
DailyObjects raised ₹332 crore in its Series C funding round, reaching a valuation of approximately ₹1,050 crore. Its revenue grew from ₹84 crore to ₹110 crore in FY25, although losses increased to ₹16 crore. The founders are targeting EBITDA profitability in FY27. Bags now contribute around 40–45% of the company's revenue.
The DailyObjects founder story starts with a discount site
Pankaj Garg started his entrepreneurial journey with SaleDekho, a platform that collected information about local discounts and offers. Later, he partnered with Saurav Adlakha, who shared his interest in gadgets and design. They initially launched Lootspot to sell mobile accessories before rebranding it as DailyObjects in 2012 after receiving investment from Seedfund. The company initially operated as an online reseller, offering products from multiple brands.
The 2014 bet: stop reselling, start making
In 2014, Garg decided to move away from reselling other brands and focus on designing and manufacturing original products. DailyObjects concentrated on premium smartphone cases, working with artists and offering distinctive designs at higher prices than ordinary accessories. It later raised ₹9 crore from Unilazer Ventures and angel investors in 2016, with plans to expand its retail presence.
From phone cases to a wider product range
DailyObjects gradually expanded beyond smartphone cases into bags, charging accessories and other lifestyle products. Its entry into the bag category in FY21 led the company to establish its own manufacturing operations after facing difficulties finding manufacturers for small orders. Bags now contribute around 40–45% of revenue, with its manufacturing facility in India employing approximately 600 people.
The company later introduced charging products and launched its modular wireless charging system, NODE, in 2026. Its Stack modular case system has also received international design awards and contributes around 14% of total revenue. DailyObjects reports an average order value of approximately ₹2,600 and a repeat purchase rate of nearly 45%.
DailyObjects raised ₹332 crore in its Series C funding round, reaching a valuation of approximately ₹1,050 crore. Its revenue grew from ₹84 crore to ₹110 crore in FY25, although losses increased to ₹16 crore. The founders are targeting EBITDA profitability in FY27. Bags now contribute around 40–45% of the company's revenue.
The DailyObjects founder story starts with a discount site
Pankaj Garg started his entrepreneurial journey with SaleDekho, a platform that collected information about local discounts and offers. Later, he partnered with Saurav Adlakha, who shared his interest in gadgets and design. They initially launched Lootspot to sell mobile accessories before rebranding it as DailyObjects in 2012 after receiving investment from Seedfund. The company initially operated as an online reseller, offering products from multiple brands.
The 2014 bet: stop reselling, start making
In 2014, Garg decided to move away from reselling other brands and focus on designing and manufacturing original products. DailyObjects concentrated on premium smartphone cases, working with artists and offering distinctive designs at higher prices than ordinary accessories. It later raised ₹9 crore from Unilazer Ventures and angel investors in 2016, with plans to expand its retail presence.
From phone cases to a wider product range
DailyObjects gradually expanded beyond smartphone cases into bags, charging accessories and other lifestyle products. Its entry into the bag category in FY21 led the company to establish its own manufacturing operations after facing difficulties finding manufacturers for small orders. Bags now contribute around 40–45% of revenue, with its manufacturing facility in India employing approximately 600 people.
The company later introduced charging products and launched its modular wireless charging system, NODE, in 2026. Its Stack modular case system has also received international design awards and contributes around 14% of total revenue. DailyObjects reports an average order value of approximately ₹2,600 and a repeat purchase rate of nearly 45%.
Pankaj Garg started his entrepreneurial journey with SaleDekho, a platform that collected information about local discounts and offers. Later, he partnered with Saurav Adlakha, who shared his interest in gadgets and design. They initially launched Lootspot to sell mobile accessories before rebranding it as DailyObjects in 2012 after receiving investment from Seedfund. The company initially operated as an online reseller, offering products from multiple brands.
The 2014 bet: stop reselling, start making
In 2014, Garg decided to move away from reselling other brands and focus on designing and manufacturing original products. DailyObjects concentrated on premium smartphone cases, working with artists and offering distinctive designs at higher prices than ordinary accessories. It later raised ₹9 crore from Unilazer Ventures and angel investors in 2016, with plans to expand its retail presence.
From phone cases to a wider product range
DailyObjects gradually expanded beyond smartphone cases into bags, charging accessories and other lifestyle products. Its entry into the bag category in FY21 led the company to establish its own manufacturing operations after facing difficulties finding manufacturers for small orders. Bags now contribute around 40–45% of revenue, with its manufacturing facility in India employing approximately 600 people.
The company later introduced charging products and launched its modular wireless charging system, NODE, in 2026. Its Stack modular case system has also received international design awards and contributes around 14% of total revenue. DailyObjects reports an average order value of approximately ₹2,600 and a repeat purchase rate of nearly 45%.
In 2014, Garg decided to move away from reselling other brands and focus on designing and manufacturing original products. DailyObjects concentrated on premium smartphone cases, working with artists and offering distinctive designs at higher prices than ordinary accessories. It later raised ₹9 crore from Unilazer Ventures and angel investors in 2016, with plans to expand its retail presence.
From phone cases to a wider product range
DailyObjects gradually expanded beyond smartphone cases into bags, charging accessories and other lifestyle products. Its entry into the bag category in FY21 led the company to establish its own manufacturing operations after facing difficulties finding manufacturers for small orders. Bags now contribute around 40–45% of revenue, with its manufacturing facility in India employing approximately 600 people.
The company later introduced charging products and launched its modular wireless charging system, NODE, in 2026. Its Stack modular case system has also received international design awards and contributes around 14% of total revenue. DailyObjects reports an average order value of approximately ₹2,600 and a repeat purchase rate of nearly 45%.
DailyObjects gradually expanded beyond smartphone cases into bags, charging accessories and other lifestyle products. Its entry into the bag category in FY21 led the company to establish its own manufacturing operations after facing difficulties finding manufacturers for small orders. Bags now contribute around 40–45% of revenue, with its manufacturing facility in India employing approximately 600 people.
The company later introduced charging products and launched its modular wireless charging system, NODE, in 2026. Its Stack modular case system has also received international design awards and contributes around 14% of total revenue. DailyObjects reports an average order value of approximately ₹2,600 and a repeat purchase rate of nearly 45%.
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